A Better Measure: Persistent Engagement

Standard participation reports may not tell the complete story about member engagement in well-being activities. Initial registration or short-term participation, such as completing a well-being assessment or biometric screening, do not necessarily reflect an individual’s ongoing engagement in well-being enhancing actions or habits. To understand the rate of persistent engagement – an individual’s participation in well-being activities throughout the year – data for several of Accenture Active well-being initiatives was analyzed. While available vendor reports suggested very good levels of participation in various activities, a persistency analysis indicated a rapid drop-off in the number of individuals who sustained their initial level of monthly steps as the year went on. This discovery led to consideration of potential modifications for the Get Fit steps challenge and other well-being activities, including activity thresholds, incentives, communication, and the overall user experience.