Michelle Soto

Michelle Soto, MS, is senior vice president of research for KJT Group, where she provides overall leadership, direction and support for her team to ensure client satisfaction. She has been consulting in healthcare market research for almost 20 years, with business objectives spanning the product life cycle, including new project development, positioning and messaging, satisfaction and loyalty, forecasting, segmentation, and customer experience. Michelle is a RIVA-trained focus group moderator and has conducted extensive international in-person and online qualitative research across a variety of issues and therapeutic areas. Previous employment at an academic hospital, as well as at a county health department, contribute to her overall understanding of the healthcare industry. Michelle has an MS in management from Rochester Institute of Technology and earned her BA magna cum laude from the University of Rochester.